Thomson Reuters Foundation helps governments, businesses, NGOs and international agencies to engage with the world’s media. Many organisations already do so on a regular basis. Those with staff that lack the skills to communicate confidently can both waste opportunities to promote the worth of their cause, and indeed may even cause damage to their reputation. They welcome help to develop such skills so that they can provide effectively the information required tomeet journalists’ expectations and needs.
Thomson Reuters Foundation is ideally placed to provide such guidance because its instructors have diverse skills and in-depth experience in international journalism, training and management. Our global understanding of the world’s issues and its media is unmatched; Thomson Reuters currently has 2700 journalists in 190 bureaux in 130 counties around the world. This expertise attracts a wide range of clients, including United Nations organisations, for whom we have trained well over 2000 staff, the UK’s Department for International Development (DfID) and many international businesses.
Such programmes use role-play based on participants' own issues or realistic scenarios, combined with constant trainer and peer review. Participants learn and practice how to handle interviews, whether for broadcast or print. They are provided with tips on dealing with a media crisis involving their own organisations and advised how to cope with sensitive issues. Participants are coached on how to describe and answer questions on their work in ways that are fresh and interesting so they get noticed.
Media training is always very specific to the skills and needs of the participants attending the workshop and is adapted accordingly. The broad range of training that we offer can be summarised as:
· Media training
· Advanced media training
· Spokesperson media training
· Crisis communications
· Social and multimedia training
· Public diplomacy
· Press office management
· Defining key messages
· Basic news story writing
· Presentation skills training
· Press release writing
· Interview techniques
· How to raise the profile of your company
· Sports media training
Because the Foundation is a registered charity and operates on a not-for-profit basis, the fees paid by such clients achieve a double benefit. Not only is expert media training delivered, but the profit derived from the fees is invested in providing bursaries so that journalists from developing countries can be trained and mentored too. To discuss requirements or to receive more information, please contact:
Will Church
Thomson Reuters Foundation
will.church@thomsonreuters.com
Tel: +44 20 7542 9312